Home / Arts and Entertainment / Viral Hitmakers Fat Papi & prodshushy Join UNIFIED
Viral Hitmakers Fat Papi & prodshushy Join UNIFIED
27 Aug
Summary
- Fat Papi and prodshushy, creators of 'Freaked Out', now managed by UNIFIED.
- Their song 'Freaked Out' achieved billions of views across TikTok and YouTube.
- This marks UNIFIED's first New Zealand office signings since May's establishment.
Breakout New Zealand artist Fat Papi and Perth-based producer prodshushy, the acclaimed duo behind the viral sensation "Freaked Out," have been signed by UNIFIED Artist Management. This strategic move signifies the first artist acquisitions for UNIFIED's newly established New Zealand office, which was announced in May and is led by senior artist manager Matt Harvey.
The track "Freaked Out" experienced explosive growth, amplified by its association with summer haircut content, marking Fat Papi's debut on the Billboard Hot 100. It has since charted at No. 88 and reached No. 55 on the Billboard Global 200. The song's immense popularity is evidenced by over 7 billion views on TikTok and 9 billion on YouTube Shorts, boosting Fat Papi's monthly Spotify listeners to nearly 10 million.
Fat Papi, known for his unique blend of melodic hip-hop and synth-driven club production, expressed enthusiasm for the partnership. "Joining UNIFIED is an exciting next step," he stated, highlighting the support from Matt Harvey and the wider team. He also emphasized his pride in representing his Kurdish heritage and New Zealand internationally. Harvey added that this signing sets a precedent for building sustainable, global careers for top local talent, showcasing New Zealand's capability to produce world-class music that breaks international barriers.
This management agreement follows closely on the heels of Fat Papi and prodshushy securing a worldwide publishing deal with Warner Chappell Music, underscoring their burgeoning international careers.
