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From Valleys to Vogue: Fashion Project Inspires Youth
23 May
Summary
- Project empowers young people from Wales in arts and fashion.
- It's Called Ffashiwn! marks 10 years with museum exhibition.
- Collaboration included a photoshoot with Alexander McQueen.
A groundbreaking project celebrating a decade of empowering young creatives from Wales is set to open at National Museum Cardiff. "It's Called Ffashiwn!", initiated by artists Charlotte James and Clémentine Schneidermann, aims to showcase that the world of fashion, photography, and arts is accessible to all.
Launched ten years ago, the project began with a small group of girls in Blaina, Blaenau Gwent, and has since expanded to Merthyr Tydfil. Through free workshops focused on designing, sewing, and photography, participants learn valuable skills and gain creative confidence. The project’s unique name emerged organically during an early photoshoot.
The initiative has seen remarkable growth, including a collaboration with the iconic fashion house Alexander McQueen in 2020. Participants have experienced professional photoshoots, sometimes under challenging conditions, which have provided eye-opening insights into the fashion industry and inspired them to pursue their creative aspirations further.
The retrospective exhibition highlights the journey of these young individuals, emphasizing the impact of accessible arts education. It notably brings to the forefront the experiences of working-class women within a prestigious museum setting, celebrating their achievements and potential.
