What percentage of fans would choose a Matt Mathews concert over sex?

The survey found that 70% of fans would choose a concert by their favorite artist, such as Matt Mathews, over lovemaking.

How many fans attended concerts in the last year according to the Live Nation report?

The report defines "fans" as anyone who attended a concert in the last year, and it surveyed over 42,000 such fans across 15 different countries.

What is the global demand for female artists according to the Live Nation report?

The report found that 76% of fans want to see more female-led lineups, and 60% want to see more festivals spotlight female talent.

Home / Arts and Entertainment / Fans Choose Concerts Over Sex, Live Music Dominates Global Entertainment

Fans Choose Concerts Over Sex, Live Music Dominates Global Entertainment

14 Nov

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Summary

70% of fans would choose a concert over sex
Live music is the world's top form of entertainment
Demand for female artists continues to grow

Fans Choose Concerts Over Sex, Live Music Dominates Global Entertainment

As of November 14th, 2025, a recent global survey by concert promoter Live Nation has revealed that music fans are prioritizing live concerts over sex. The "Living for Live" report, which surveyed over 42,000 fans aged 18 to 54 across 15 countries, found that 70% of respondents would choose a concert by their favorite artist over lovemaking.

The study also confirmed that live music has become the world's top form of entertainment, outranking attending movies, sporting events, and even having sex. "This report confirms what we're seeing on the ground everywhere," said Live Nation's global president of media and sponsorship, Russell Wallach. "Live music isn't just growing, it's shaping economies, influencing brands, and defining culture in real time."

The report further highlighted the growing demand for female artists, with 76% of fans reporting that they want to see more female-led lineups, and 60% expressing a desire for more festivals to spotlight female talent.

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