Home / Arts and Entertainment / Esha Deol's Rakhi Twist: Dhaai Kilo Ka Haath Goes Viral
Esha Deol's Rakhi Twist: Dhaai Kilo Ka Haath Goes Viral
19 Aug
Summary
- Campaign cleverly reimagines Sunny Deol's famous dialogue for Raksha Bandhan.
- Humorous film features a mock scientific experiment called 'Thermo-Dhaai-Namics'.
- Instamart offers a silver voucher with eligible rakhi purchases.
Esha Deol brings a touch of Bollywood nostalgia to Raksha Bandhan with Instamart's 'Dhaai Kilo Ki Rakhi' campaign. This festive initiative humorously adapts the legendary 'dhaai kilo ka haath' dialogue into a sibling-centric theme.
The campaign's film opens with Deol referencing the famous line, followed by a quirky professor's mock scientific endeavor. This experiment, dubbed 'Thermo-Dhaai-Namics,' uses X-rays and equations to 'prove' the immense weight of the hand, testing it against various forces.
Instamart elevates the celebration with a special return-gift offer. Customers buying an eligible rakhi through Instamart will receive a complimentary 10-gram silver voucher from Kalyan Jewellers. This offer aims to enhance the traditional gifting aspect of Raksha Bandhan.
Mayur Hola of Swiggy highlighted the brand's tradition of using pop culture for Rakhi campaigns, noting Esha Deol's involvement this year. Ramesh Kalyanaraman of Kalyan Jewellers emphasized the campaign's blend of convenience and lasting value, enhancing the festive spirit.
