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Hollywood Vet Scott Leads Eros' AI Creative Unit
29 Oct
Summary
- Eros Imagination to blend artists with AI and VFX.
- Mohammed Rafi immersive music experience planned.
- Focus on digital identity and IP protection.
Eros Imagination, a new creative technology and experiences business, has appointed Hollywood technologist Remington Scott to lead its London operations. Scott, known for his work on "The Lord of the Rings" and "Spider-Man 2," will oversee creative production and partnerships for the unit.
The new venture combines human artists with visual effects, AI, digital-human tools, and real-time production. It aims to serve Eros's businesses and secure external deals with studios, streamers, and game developers.
One of the first projects will be an immersive music experience centered on the renowned Indian playback singer Mohammed Rafi. This initiative seeks to introduce Rafi's music to younger audiences through authorized digital performances and cinematic storytelling.
Eros Imagination will leverage Eros Innovation's proprietary Large Cultural Model (LCM) family of multimodal AI. This AI system, trained on a vast catalog of rights-cleared cultural tokens, will be integrated with performance capture and real-time rendering.
The unit will also focus on creating digital identity systems that empower artists and estates to manage and license digital versions of their likeness and performances, prioritizing consent and intellectual property protection.
