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Endgame Encore Eyes China's Top Box Office Spot
27 Sep
Summary
- Avengers: Endgame Encore aims to reclaim its top Hollywood film title in China.
- The film collected $4.2 million on its second day in China, reaching $11.2 million.
- It's expected to surpass Harry Potter's Chinese reissue debut but likely not Avatar's.
Avengers: Endgame Encore is on a trajectory to reclaim its status as the highest-grossing Hollywood film in China following its re-release. The movie has demonstrated significant box office performance, earning $4.2 million on its second day of re-release in China. This brings its cumulative earnings over the first two days to an impressive $11.2 million.
The film's re-release is tracking for a projected opening weekend of $13 million to $14 million in China. It has already secured $615k in pre-sales for Sunday. This performance positions it to be one of the most successful comic book movie openings in China since the COVID-19 pandemic began.
While Avengers: Endgame Encore is not expected to surpass the $21.2 million debut weekend of Avatar's 2021 re-release in China, it is poised to outperform Harry Potter and the Philosopher's Stone's reissue debut. The Marvel film is also on track to eventually surpass Zootopia 2, potentially becoming the all-time highest-grossing Hollywood movie in China.
