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Emmys Future: Simulcast or Old School Wheel?
2 Jul
Summary
- The TV Academy is negotiating the future broadcast rights for the Primetime Emmys.
- A potential simulcast across multiple networks and streamers is being discussed.
- The current deal expires after the 2016 ceremony, with negotiations ongoing.
With the 2016 Primetime Emmy nominations on the horizon, television executives are considering the long-term broadcast future of the awards. The Television Academy is currently in discussions to determine where the ceremony will air from 2017 onwards, as its current rights agreement expires after the September 14 event airing on NBC. The Academy is evaluating various proposals, including a return to the 'wheel' approach where networks share rights, or potentially a larger arrangement involving streamers.
A more unconventional possibility gaining traction is a simulcast, where multiple broadcasters and streaming platforms would air the Emmys simultaneously. This shared approach could help manage the rights costs, estimated around $10 million annually, and production expenses. While the TV Academy is reportedly open to a simulcast, sources suggest another four-year deal with traditional broadcast networks might be the most probable outcome.
Traditional networks are reportedly adopting a cautious stance due to the Emmys no longer being a significant revenue generator. Streamers, while interested in awards prestige, have downplayed desires for sole ownership, as evidenced by Netflix's decision to acquire Oscars rights starting in 2029. The declining viewership and nomination counts for broadcast networks, contrasted with the success of streamers in major categories, are contributing factors to this evolving media landscape.
