Home / Arts and Entertainment / Fans Criticize Emily Ratajkowski's 'Wobbly' Gucci Walk
Fans Criticize Emily Ratajkowski's 'Wobbly' Gucci Walk
28 Feb
Summary
- Emily Ratajkowski's Gucci runway walk drew widespread online criticism.
- The show marked the debut of Gucci's new artistic director, Demna.
- The brand recently faced backlash for an AI-generated advertisement.

Emily Ratajkowski's recent participation in Gucci's Milan Fashion Week show has ignited a wave of online commentary regarding her runway walk. The model, aged 34, donned a striking silver, crystal-encrusted dress and matching heels, presenting a dramatic aesthetic. However, her performance on the catwalk was widely perceived as 'wobbly' and 'ridiculous' by viewers.
This fashion show was particularly significant as it marked the debut under new artistic director Demna, formerly of Balenciaga. Demna's pre-show letter emphasized his vision for Gucci as a fusion of heritage and fashion, aiming to synchronize these elements. He described his initial collection as a foundation for his evolving design language at the brand.
Despite the new creative direction, public attention gravitated towards Ratajkowski's walk, with social media clips garnering hundreds of thousands of views and numerous critical comments. The scrutiny extended to broader discussions about public criticism of models.
Adding to recent brand controversies, Gucci also faced criticism just days prior for an advertisement created using artificial intelligence. This AI ad campaign drew ire from fashion enthusiasts who felt it undermined the artistry and craftsmanship expected from a luxury brand, especially given Gucci's estimated $11.6 billion valuation.




