Emily Atack Channels Duchess in Provocative Lingerie Campaign

Emily Atack is making waves with her starring role in Agent Provocateur's SS26 campaign, recently appearing at the brand's Soho store. The 36-year-old actress captivated onlookers in a striking pink satin uniform dress, a daring reinterpretation of the Vivienne Westwood-designed staff uniform, which she wore unbuttoned to reveal a glimpse of black lace.

The campaign, shot in Hertfordshire, draws inspiration from late 1980s British aristocratic glamour and Jilly Cooper's novels, particularly referencing Atack's role as Sarah Stratton in 'Rivals'. This thematic connection is highlighted by imagery that includes a riding crop and the on-screen moniker 'Emily is The Duchess'.

Atack shared her enthusiasm for the project, stating it was one of the most special and empowering she has worked on, praising the creative team and her positive experience. Creative director Sarah Shotton cited Atack's bold and gorgeous British persona as essential for bringing the collection's over-the-top, fun aesthetic to life.

Following the campaign's release, sources suggest Atack is feeling particularly confident in her post-baby body, enjoying opportunities to showcase her slender frame. The actress, who welcomed her son Barney in June 2024, has previously spoken about the liberating perspective shift after childbirth, focusing on self-acceptance rather than immediate post-partum fitness pressures.