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Film Stars: Star Power vs. Hustle for Roles
10 Feb
Summary
- Newcomers market themselves more than established stars.
- Filmmakers must promote emerging talents, not just big names.
- Akshay Kumar's dedication amplified 'Toilet: Ek Prem Katha'.
Emerging talents are more dedicated to promoting their projects than established stars, according to writer-directors Siddharth-Garima. They observed that while big names lend their star power, newcomers actively leverage every promotional opportunity. Monica Panwar's career benefited immensely from her role in 'Dukaan', leading to wider recognition and interest from filmmakers like Anurag Kashyap.
Siddharth-Garima advocate for filmmakers, particularly those of SS Rajamouli's caliber, to actively promote new talent. They expressed disappointment that many established directors and producers, including Karan Johar and Sanjay Leela Bhansali, often return to big names for their films, overlooking the potential of newer actors. They cited Karan Johar's early career successes with newcomers as an example of effective talent promotion.
The directors highlighted Akshay Kumar's commitment to 'Toilet: Ek Prem Katha' as a prime example of a star fully immersing himself in a project and driving its narrative. This dedication, they suggest, is a quality often lacking in newcomers, but crucial for amplifying the impact of rural-centric subjects.
