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Theranos Doc's Surprise Box Office Smash
18 Oct
Summary
- The Elizabeth Holmes documentary grossed $15M in its opening weekend.
- 70% of the audience for the film was under 25 years old.
- The film was secretly developed over four years by its directors.
The documentary "You Can See Everything," co-directed by Nathan Fielder and following the controversial Theranos founder Elizabeth Holmes, has achieved a remarkable $15 million opening weekend. This success defied expectations, especially given its late public reveal. The film's strong performance is highlighted by its appeal to younger audiences, with 70% of attendees being under 25.
A24's marketing strategy, which emphasized secrecy and organic social media engagement, is credited with the film's popularity. Developed sub rosa over four years, the project allowed directors Lance Oppenheim and Fielder the freedom to pursue the story without deadlines. The documentary, styled as a noir thriller, has garnered near-universal critical acclaim, boasting 99% on Rotten Tomatoes and a 98% audience score.
Despite its three-hour runtime, "You Can See Everything" has proven to be a draw, with strong performances in key markets like New York, Los Angeles, and San Francisco. The film's success challenges conventional wisdom about theatrical releases, demonstrating that original, compelling narratives can still captivate audiences, particularly younger demographics.
