How did The Elf on the Shelf start?

It began as a cherished family tradition where an Elf would watch over children during the holidays and report to Santa.

What is the "Santaverse"?

The "Santaverse" is an expanded universe created by The Lumistella Company, featuring stories and characters related to Santa Claus and his North Pole world.

Who inspired the new Nicholas the Noble novel?

The character of Nicholas the Noble in the new novel is inspired by Saint Nicholas of Myra, known for his acts of kindness.

Home / Arts and Entertainment / Elf on the Shelf: 20 Years of Christmas Magic

Elf on the Shelf: 20 Years of Christmas Magic

22 Nov

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Summary

The Elf on the Shelf began as a cherished family tradition.
It evolved into a global brand after facing publishing rejections.
New Santaverse stories blend history with fantasy for young readers.

Elf on the Shelf: 20 Years of Christmas Magic

The beloved "Elf on the Shelf" tradition, a staple for millions of families, celebrates two decades of enchantment. Co-author Chanda Bell recounts how the concept, rooted in her own childhood experiences with parents setting out a watchful Elf, was initially met with publisher skepticism. This led to the family establishing their own publishing company, transforming a personal tradition into The Lumistella Company and a vast "Santaverse" brand.

Bell, a former teacher, now expands the lore with new novels like "The Rise of Nicholas the Noble." This venture creatively blends historical elements, drawing inspiration from Saint Nicholas of Myra, with fantasy adventures set in the Arctic. The aim is to educate and inspire curiosity by sprinkling historical facts throughout imaginative narratives.

Over 20 years, the company has devoted itself to creating joyful family moments, embodying the spirit of Christmas and Santa Claus year-round. Bell views their work as being part of families' personal traditions, cherishing the connections forged through their creation and its impact on creating lasting, magical memories.