Home / Arts and Entertainment / Ektaa Kapoor Launches Hoonur Talent Agency
Ektaa Kapoor Launches Hoonur Talent Agency
14 Mar
Summary
- Balaji Telefilms introduces Hoonur for artist growth and storytelling.
- Hoonur aims to provide strategic guidance and focused representation.
- A launch party at Fairmont Mumbai will celebrate the new venture.

Balaji Telefilms, under the leadership of Ektaa Kapoor, has officially launched Hoonur, a new talent management company. This initiative is designed to nurture artists and enhance the culture of storytelling and performance within the entertainment industry.
Hoonur plans to bring together a wide range of actors and creators from Bollywood and Indian television. The company aims to support their artistic development by providing strategic guidance and focused representation, creating an environment where creativity can thrive.
Ektaa Kapoor stated that Hoonur will offer thoughtful guidance to artists, helping them explore opportunities aligned with their strengths and supporting their long-term growth. This venture signifies Balaji Telefilms' commitment to expanding its footprint in the entertainment ecosystem.
The launch of Hoonur is being celebrated with an exclusive party at the Fairmont Mumbai. The event is expected to host numerous Bollywood and television celebrities, industry leaders, and media professionals, marking a significant debut for the new talent management firm.



