Eileen Gu Swaps Skis for Catwalk in Milan Fashion Week

Freestyle skiing star Eileen Gu is transitioning from the slopes to the runway, attending Milan Fashion Week following the conclusion of the 2026 Winter Olympics. Gu, who previously stirred controversy with her choice to represent China, arrived in Milan on February 24th for the fashion event. The halfpipe Olympic champion, who secured a gold medal and two silvers in Italy, stated her intention to focus on her "other job" in fashion.

Gu's burgeoning fashion career includes modeling for top luxury brands and appearances at global events like the Met Gala. Her modeling endeavors reportedly earned her $23 million last year. Despite her success, she has faced backlash, with critics labeling her a "traitor" for competing for China. Gu has defended her decision, citing her desire to inspire young skiers in China and build her own competitive platform.

She has expressed feeling like a "punching bag" due to her dual nationality and success, suggesting that criticism stems from political views on China and her athletic achievements. Gu has consistently denied that financial incentives influenced her decision to represent China, emphasizing her goal to grow freestyle skiing's popularity in her mother's homeland.