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September's Chart Comeback: A 47-Year Surprise
30 Sep
Summary
- 'September' returned to Billboard Hot 100 after 45 years.
- Song consumption surged due to a viral internet meme.
- Earth, Wind & Fire's catalog saw increased streams and sales.

Earth, Wind & Fire's timeless anthem "September" has made a surprising return to the Billboard Hot 100, charting at No. 45 for the week of October 3. This marks the song's first appearance on the prestigious chart since March 1979, a hiatus of 45 years. The track, originally released in 1978, has now accumulated 18 weeks on the Hot 100 throughout its history.
The resurgence is largely fueled by a viral internet meme that capitalizes on the song's opening lyric, "do you remember the 21st night of September." This phenomenon has significantly increased the song's consumption, with 6 million official streams, 3,000 song sales, and 3.3 million in radio airplay audience during the tracking week of September 18-24. The song also debuted on the Streaming Songs chart at No. 46.
This achievement marks Earth, Wind & Fire's first Hot 100 entry since "Sunday Morning" in 1993. The legendary group, with 33 career Hot 100 hits, also saw other parts of their catalog benefit. "Let's Groove" experienced a 13% increase in streams, and their "Greatest Hits" album re-entered the Top R&B Albums chart.