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DWTS Soars: Influencers & Core Appeal Fuel Ratings Boom
25 Nov
Summary
- Dancing With the Stars achieved record ratings by blending familiar elements with modern appeal.
- Social media stars and influencers have significantly boosted viewership and engagement this season.
- The show now embraces diverse definitions of 'celebrity,' including digital influencers.
Dancing With the Stars is experiencing a significant ratings surge in its 34th season, reinventing itself after two decades on air. Showrunner Conrad Green and executive producer-casting director Deena Katz credit this success to a dual strategy: maintaining the show's familiar core while embracing modern demands and audience engagement. This approach has transformed the show into a pop-cultural phenomenon, attracting a broad and highly interactive viewership.
The show's renewed popularity is heavily influenced by its embrace of social media and a new definition of celebrity. Digital influencers, such as Alix Earle and Whitney Leavitt, have become integral to the cast, effectively bridging the gap between online followings and television viewership. This strategic casting, coupled with a relaxed social media strategy that encourages organic promotion, has proven instrumental in capturing a younger, more engaged audience that follows their favorite online personalities.
Despite the increased visibility and success, the show has also contended with online negativity directed at its cast. Executive producers acknowledge this challenge, advising cast members to disengage from hostile online discourse. Looking ahead, DWTS is focused on maintaining this momentum, with casting director Deena Katz already planning for the next season, emphasizing passion and personal journeys over sheer follower counts to ensure continued success and audience connection.
