Drew Barrymore Goes Digital With New YouTube Series

Drew Barrymore is venturing into the digital realm with a new YouTube interview series, "Personal Space," designed to complement her daytime program. This series will feature intimate, long-form conversations with guests, presented without an audience and available in full online. Executive Producer Jason Kurtz described it as "a little bit more aligned with video podcasts," offering an opportunity for deeper exchanges than typical broadcast segments allow.

The launch of "Personal Space" coincides with the syndicated show's renewal for two additional seasons and its expansion into new markets. Producers aim to meet viewers where they are consuming content, recognizing the increasing attachment to video podcasts and authentic host-guest interactions. Barrymore's unfiltered approach is cited as a key draw for both her broadcast and social media audiences.

To mark the upcoming season, Barrymore and her team were present at Olivia Rodrigo's recent festival, capturing content with the musician and other performers. Promotional efforts also include a limited-edition "Drew's Berry-More Butter" collaboration, a nationwide "Drew-Gooder" initiative with Nextdoor highlighting community impact, and Drew-inspired trivia nights with Geeks Who Drink Pub Quizzes.