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Microdrama Boom: Double Vision Invests in RisingJoy
4 Dec
Summary
- Double Vision acquires minority stake in microdrama distributor RisingJoy.
- Partnership aims to expand RisingJoy's global reach for short-form content.
- Double Vision will provide production support for RisingJoy's expansion.
Malaysian production house Double Vision has formed a strategic alliance with microdrama distributor RisingJoy, signaling a significant move into the burgeoning short-form content market. Double Vision has acquired a minority ownership in RisingJoy, a venture founded by Cassandra Yang and Ricky Ow. This partnership was announced at Singapore's Asia TV Forum and Market.
RisingJoy manages a substantial library of over 500 hours of short-form content across Chinese, Korean, Japanese, and English, with a distribution network reaching more than two dozen territories worldwide. The company plans to launch RJoy, a curated co-branded streaming platform, leveraging its content selection and partners' infrastructure.
With four decades of drama production experience, Double Vision will also provide crucial production services to support RisingJoy's global expansion. This includes music licensing, format documentation, and on-the-ground production. The collaboration aims to capitalize on microdrama's evolution into a global phenomenon, enhancing RisingJoy's growth trajectory.
