What is CinemaCon's main venue being renamed to?

CinemaCon's main venue is being renamed The Dolby Colosseum as part of a new branding deal.

When and where does CinemaCon take place?

CinemaCon takes place from April 13-16 at Caesars in Las Vegas.

Who is partnering with CinemaCon for venue naming rights?

Dolby has partnered with CinemaCon to secure the naming rights for its main venue.

Home / Arts and Entertainment / Dolby Takes Over CinemaCon Marquee

Dolby Takes Over CinemaCon Marquee

23 Mar

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Summary

Dolby secures naming rights for CinemaCon's main venue.
The Colosseum will be renamed The Dolby Colosseum.
CinemaCon runs from April 13-16 at Caesars in Las Vegas.

The main venue at Caesars Palace for the upcoming CinemaCon will be renamed The Dolby Colosseum. This significant branding deal is a historic first for the annual gathering of theater owners, exhibition insiders, and press. Dolby, a long-time sponsor since 2011, has expanded its support by securing naming rights for the venue.

The event, scheduled to run from April 13-16, will prominently feature Dolby's advanced technologies. Presentations during CinemaCon will showcase Dolby Atmos sound and Dolby Vision laser projection, offering attendees an immersive viewing experience. This partnership highlights Dolby's commitment to enhancing the theatrical exhibition industry.

CinemaCon president and CEO Michael O'Leary expressed gratitude for Dolby's "unwavering" support, emphasizing that renaming the venue for the global leader in innovation is a natural fit. Jed Harmsen of Dolby Laboratories echoed this sentiment, looking forward to showcasing Dolby Cinema, Atmos, and Vision at The Dolby Colosseum and bringing immersive entertainment to moviegoers.

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