DJ AG Takes Over SXSW London Stage

DJ AG, whose real name is Ashley Gordon, captivated audiences at Billboard's THE STAGE during SXSW London on Wednesday, June 3, 2026. The eclectic set spanned genres including garage, hip-hop, R&B, and pop, highlighting AG's wide-ranging musical tastes. He was accompanied by a host of musicians and artists, continuing his tradition of high-profile guest appearances, which have previously included stars like Will Smith and Skepta.

The east London showcase featured rising talent, with U.S. artist Cameron McCloud making an appearance, alongside performances from Australia's Tikara and London-based Iyamah. American group Infinity Song also joined AG before their own showcase, and the House Gospel Choir delivered an uplifting guest spot. This event is part of the second edition of SXSW London, a festival that brings together leaders in music, film, technology, and business.

THE STAGE is a renowned feature at SXSW festivals, with past lineups in Austin including Don Toliver and Mau P. The inaugural SXSW London in 2025 saw Tems perform as part of THE STAGE. This year's festival in London also features performances from artists such as Rachel Chinouriri, Tiwa Savage, and Shame.