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Diwali Noir: Fashion's Cultural Fusion Ignites
6 Nov
Summary
- CFDA and Oushq hosted Diwali Noir celebrating Indian craftsmanship.
- Oushq relaunched its e-commerce site and introduced Oushq Outline.
- The event highlighted South Asian designers and cultural exchange.
The Council of Fashion Designers in America (CFDA) and retail platform Oushq recently collaborated for their "Diwali Noir" event. This gathering celebrated the Festival of Lights and highlighted the significant influence of Indian craftsmanship on American fashion. The evening also served as the platform for Oushq's e-commerce website relaunch and the unveiling of Oushq Outline.
During the event, Marc Karimzadeh of CFDA emphasized the partnership's commitment to fostering cultural exchange and recognizing Indian artistry. Pritika Swarup, CEO of Prakti Beauty and Oushq founder, noted the importance of giving credit to South Asian designers and integrating their work into modern culture. The event aimed to introduce Indian culture to a wider audience through Indian-inspired modern dressing.
Several South Asian designers were recognized, including Dhruv Kapoor and Hussain Rehar. The organizers expressed their intention to support designers seeking to enter the U.S. and U.K. markets. The celebration featured music and attracted notable guests from the fashion industry and reality television.
