Cotino: Disney's Pricy New Era of "Storyliving"

Disney's "Storyliving" initiative has launched its first community, Cotino, near Palm Springs, California. This exclusive development features homes starting at over $1.3 million and an optional membership to the Artisan Club, with a significant initiation fee. The community emphasizes sophisticated architecture and amenities, deliberately avoiding overt character branding for a more mature appeal.

The Cotino development includes neighborhoods for those aged 55 and older, alongside other housing options. Residents enjoy features like a 24-acre man-made lagoon, designed to evoke a sense of relaxation inspired by Walt Disney's own retreats in the area. The architecture incorporates storytelling elements, aiming to immerse residents in a lifestyle inspired by Disney's vision.

With homes ranging up to $3.2 million, Cotino attracts high-net-worth individuals, executives, and investors, promising a resort-like atmosphere. The community's design, including a clubhouse resembling the Parr House from "The Incredibles 2," blends Disney's narrative magic with upscale living, offering a unique residential experience.