Disney+ Spain Embraces Co-Productions and Hulu Rebrand in Streaming Shift

As of September 30th, 2025, Disney+ Spain is making significant changes to its streaming strategy, including rebranding the Star tile to Hulu in international markets and exploring new co-production models.

Sofía Fábregas, VP of Original Production at Disney+ Spain, highlighted the upcoming Hulu rebrand, set to take place on October 8th. She emphasized that this change will not affect the content audiences love, as "everything that was Star becomes Hulu." The company views Hulu as one of its five core brands moving forward.

Fábregas also discussed Disney+ Spain's commitment to respecting the theatrical window, aiming to release 3-4 local titles per year in cinemas before they debut on the streaming service. She believes this approach is not incompatible with the streaming business model.

Furthermore, the executive signaled that co-productions are a key strategy for the future of Disney+ Spain. The company has already announced two upcoming co-production projects, though details have yet to be revealed. Fábregas sees this as a new emerging model for the streamer.

Overall, Disney+ Spain is adapting to the evolving streaming landscape, balancing its commitment to theatrical releases, exploring new co-production opportunities, and rebranding the Star tile to Hulu in international markets. These initiatives aim to keep the service competitive and responsive to the needs of its users and the broader entertainment industry.