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Disney+ Phase Two: Limited Series & Hulu Brand Integration
3 Dec
Summary
- Disney+ is integrating the Hulu brand globally for adult original content.
- The platform is still committed to greenlighting limited series.
- Risk-taking and failure are encouraged to foster creative innovation.
Disney+ is actively evolving its content strategy as it enters its second phase, with a significant pivot towards adult-oriented programming. A key development is the global integration of the Hulu brand to house original adult content, aiming to diversify the platform's appeal beyond its traditional family-friendly image. This strategic move signals a commitment to showcasing a wider range of stories and genres.
Despite the industry's focus on returnable series, Disney+ remains dedicated to greenlighting limited series, a model that proved successful in the past. President Eric Schrier underscored the importance of creative risk-taking, stating that failure is an acceptable part of the innovation process. This philosophy is intended to empower creative leaders and foster a more dynamic content development environment.
Furthermore, Disney+ is exploring partnerships with free-to-air broadcasters worldwide to leverage local content and distribution channels. The company's recent success with "Rivals" in the UK, which won an International Emmy, demonstrates the effectiveness of this approach in establishing a strong local presence. This expansion into diverse content reflects a maturing strategy to consistently engage global audiences.
