What is Disney+'s strategy for adult content?

Disney+ is integrating the Hulu brand globally to showcase original content for adults.

Is Disney+ still making limited series?

Yes, Disney+ remains committed to greenlighting limited series alongside returnable shows.

How does Disney+ encourage creativity?

Disney+ encourages creative leaders to experiment and take risks, accepting failure as part of the process.

Home / Arts and Entertainment / Disney+ Phase Two: Limited Series & Hulu Brand Integration

Disney+ Phase Two: Limited Series & Hulu Brand Integration

3 Dec, 2025

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Summary

Disney+ is integrating the Hulu brand globally for adult original content.
The platform is still committed to greenlighting limited series.
Risk-taking and failure are encouraged to foster creative innovation.

Disney+ is actively evolving its content strategy as it enters its second phase, with a significant pivot towards adult-oriented programming. A key development is the global integration of the Hulu brand to house original adult content, aiming to diversify the platform's appeal beyond its traditional family-friendly image. This strategic move signals a commitment to showcasing a wider range of stories and genres.

Despite the industry's focus on returnable series, Disney+ remains dedicated to greenlighting limited series, a model that proved successful in the past. President Eric Schrier underscored the importance of creative risk-taking, stating that failure is an acceptable part of the innovation process. This philosophy is intended to empower creative leaders and foster a more dynamic content development environment.