Home / Arts and Entertainment / Disney Nearly Ties YouTube in TV Viewership
Disney Nearly Ties YouTube in TV Viewership
24 Feb
Summary
- Disney's TV viewership share narrowed, reaching 11.9% in January.
- College Football Playoffs significantly boosted Disney's viewing.
- Streaming captured 47% of total TV viewing time last month.
In January, Disney's total TV viewership share reached 11.9%, a slight decrease from its 12% share in the prior year but a narrowing of the gap with YouTube, which held 12.5%. The media giant's momentum was significantly driven by ESPN's broadcast of the College Football Playoffs and championship games. This event alone contributed nearly a full share point to Disney's total viewership.
ABC affiliates also saw a 10% boost, thanks to multiple NFL games and holiday programming like the Rose Bowl Parade. Netflix maintained its third-place position with an 8.8% share, driven by the success of "Stranger Things." Overall TV viewing hit a 12-month high in January, with streaming accounting for 47% of viewing time.
Other major players included NBCUniversal at 8.5% and Paramount at 8.2%. Fox secured 7.4%, while Warner Bros. Discovery held 5.5%. These figures highlight a dynamic media landscape where major sporting events and popular streaming content heavily influence audience engagement.
