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Disney & Kraft Heinz Forge Epic Brand Alliance
21 Jul
Summary
- Kraft Heinz and Disney enter multiyear strategic alliance.
- 10 Kraft Heinz brands to feature in Disney films, parks, and cruises.
- New menu items and condiment stations planned for Disney locations.
The Walt Disney Co. has entered into a significant multiyear strategic alliance with Kraft Heinz, a partnership that promises to blend iconic brands with beloved media and entertainment experiences. This collaboration will see 10 popular Kraft Heinz brands, such as Heinz Ketchup and Philadelphia Cream Cheese, prominently featured across Disney's extensive portfolio.
Consumers can expect to encounter these brands within Disney's film and television content, as well as in immersive experiences at Walt Disney World in Orlando and Disneyland in Anaheim. The alliance also extends to Disney cruises departing from North America. Kraft Heinz will introduce new menu items and condiment stations within the theme parks, enhancing visitor experiences.
Beyond theme parks, the partnership includes media integrations, potentially featuring Kraft Heinz brands in Disney films or television shows, and advertisements during major events like the Super Bowl on ESPN. This multiyear approach allows both companies to develop storytelling-driven collaborations and activations inspired by Disney's franchises and major sporting events, meeting fans in various
