What is the Disney and Formula 1 collaboration?

Disney and Formula 1 have announced a multi-year "Fuel the Magic" collaboration, which will include content, experiences, and merchandise through the 2027 season.

What is the new Disney Store F1 collection?

As part of the collaboration, Disney Store is launching a 25-piece F1-themed capsule collection that blends the prestige of motorsport with the legacy of Mickey & Friends.

Where will the Disney F1 collection be available?

The Disney F1 collection will launch on November 8th, both online at DisneyStore.com and in person at the F1 Las Vegas Hub inside the Venetian Resort.

Home / Arts and Entertainment / Disney and Formula 1 Debut Exclusive Merchandise Collection

Disney and Formula 1 Debut Exclusive Merchandise Collection

7 Nov

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Summary

Disney and Formula 1 launch multi-year "Fuel the Magic" collaboration
Disney Store debuts 25-piece F1-themed capsule collection
Collection blends motorsport prestige with iconic Disney characters

Disney and Formula 1 Debut Exclusive Merchandise Collection

As part of a newly announced multi-year "Fuel the Magic" collaboration between Disney and Formula 1, Disney Store is set to debut its first F1-themed capsule collection this week. The 25-piece drop, launching on November 8th, blends the prestige of the motorsport with the legacy characters of Mickey & Friends.

Designed by Disney Consumer Products' in-house team, the collection adopts a red, black, and white color palette shared by both Mickey Mouse and Formula 1. The apparel, accessories, and collectibles incorporate racing cues, such as checkerboard trims, track-shaped graphics, and an aerodynamic, slightly edgier version of Mickey Mouse. "He was meant to look fast," says Bobby Kim, the former Hundreds co-founder who now serves as VP of Creative at Disney.

The launch of the Disney-F1 collection is timed to coincide with the sport's splashiest U.S. stop: the Las Vegas Grand Prix. During the event, Mickey & Friends will make a special appearance for select grandstand ticket-holders. This is just one of the many activations planned under the "Fuel the Magic" banner, a campaign designed to bring fans "closer to the magic" through race-week programming, premium product, and crossover storytelling.

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