How does the Border 2 collaboration differ from previous projects?

The Border 2 collaboration with Anurag Singh signifies a move towards sustained associations where the director also acts as a producer and stakeholder in jointly owned IPs.

What factors are crucial for long-term film collaborations according to Anurag Singh?

Anurag Singh believes that long-term collaborations require mutual trust, personal comfort, and open, unfiltered communication at a human level.

Home / Arts and Entertainment / Director-Led Slate Strategy Redefines Film Production

Director-Led Slate Strategy Redefines Film Production

Q: What is Bhushan Kumar's new film production strategy?

Bhushan Kumar is focusing on director-led, jointly owned intellectual property and co-production models for long-term content creation.

1 Feb

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Summary

Filmmakers now co-own intellectual property and shape film slates.
Bhushan Kumar establishes director-led partnerships for sustained content creation.
Long-term collaborations hinge on mutual trust and open communication.

Director-Led Slate Strategy Redefines Film Production

Producer Bhushan Kumar and director Anurag Singh are implementing a forward-thinking strategy that extends beyond individual film releases. Their collaboration, initiated with Border 2, focuses on building long-term associations through jointly owned intellectual property and co-production. This model empowers directors to take a more significant role in shaping film slates.

Kumar likens this approach to his established partnerships with Sandeep Reddy Vanga and Anurag Basu, where directors function as producers and stakeholders. This structure fosters creative continuity and guarantees directors a sustained interest in their projects. Kumar highlighted his extensive work with Vanga, including Spirit and Animal Park, as a testament to this successful long-term vision.