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Director Fought for "Now You Don't" Title
22 Nov
Summary
- Director Jon M. Chu desired "Now You Don't" for the movie sequel.
- Marketing advised against using negative words in film titles.
- The film opened number one at the box office with $21.3 million.
Director Jon M. Chu expressed his regret over not securing the desired title "Now You Don't" for the sequel to "Now You See Me 2." He explained that marketing executives advised against using negative phrasing in film titles, despite Chu's strong advocacy for the more fitting subtitle. This creative difference meant the film was released simply as "Now You See Me 2."
Chu shared his enthusiasm for the film's eventual release as "Now You See Me: Now You Don't," acknowledging the global excitement from fans who had also hoped for this title. He noted that the production team knew the passionate fanbase would appreciate the creative choice, reflecting the movie's joyful and uninhibited nature.
Ultimately, the marketing department's concerns proved unfounded as "Now You See Me: Now You Don't" successfully premiered at the top of the box office. The film grossed $21.3 million during its opening weekend, marking Lionsgate's first number one debut since January and performing comparably to its predecessor's initial performance.
