DIIV Embraces Pop: A Sonic Metamorphosis

DIIV, known for their consistent shoegaze sound, has released their fifth album, ZIRP!, which notably incorporates more pop-leaning elements. This departure from their established style, which has seen them become quasi-elder statesmen of the genre, was produced by A. G. Cook, a producer known for his work with artists like Charli XCX. Despite the stylistic shifts and the inclusion of processed static and synth curlicues, the album largely retains DIIV's signature melodic guitar noise and shoegaze indebted sound.

While ZIRP! addresses themes of doomy visions and apocalypse, partly inspired by Zachary Cole Smith's personal experiences with loss, the album also introduces moments of levity and optimism. Tracks like "My Star" reflect on parenthood, and "Trillions" offers a pop-infused commentary on materialism. However, some critics note that this tilt towards pop occasionally makes DIIV's sound reminiscent of other artists, suggesting their efforts toward reinvention may unintentionally highlight the virtue of their original sound.