Home / Arts and Entertainment / Creators' Digital Empires Expand to New Platforms
Creators' Digital Empires Expand to New Platforms
17 Feb
Summary
- Eight new creators join pocket.watch, adding 132M followers.
- Content will reach audiences on Hulu, Peacock, and Amazon Kids+.
- Success on YouTube is a strong indicator for broader platform success.
Digital creators are expanding their reach beyond YouTube through new distribution partnerships. Pocket.watch has integrated content from eight prominent creators, adding significantly to its catalog and follower base. These creators, including Topper Guild with 87 million subscribers and JJ & Mikey with 19 million, collectively represent 132 million followers.
This expansion allows these creators to tap into new distribution opportunities, with their content now accessible on major platforms like Hulu, Peacock, and Amazon Kids+. This strategic move capitalizes on the established fan appeal of these digital stars, aiming to attract and engage families and teens with premium, ready-to-air shows.
Pocket.watch, supported by investors such as Paramount, has been instrumental in bridging the gap between YouTube and traditional media. The company emphasizes that success demonstrated on YouTube is a strong predictor of success across other platforms. This initiative is designed to help creators broaden their audience engagement beyond their existing YouTube fan bases.
