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Diddy's Daughters Launch Fashion Empire from Behind Bars
8 Jul
Summary
- Jessie and D'Lila Diddy launched their unisex streetwear brand '12TWINTY1'.
- Diddy expressed immense pride in his daughters' entrepreneurial venture.
- The sisters have recently associated with prominent fashion figures.

As their father, Diddy, serves time at Fort Dix, his twin daughters, Jessie and D'Lila, have stepped into the entrepreneurial spotlight. The 18-year-olds officially launched their new streetwear brand, named "12TWINTY1," on Tuesday. This unisex collection marks a significant move for the young entrepreneurs.
Diddy shared his profound pride in his daughters' achievement, highlighting their dedication and the authentic nature of their brand. He emphasized their strong work ethic and courage in bringing their creativity to the public. The brand is now officially available online after weeks of social media teasers.
The twins have been observed recently in influential circles, networking with figures such as Kim Kardashian, Kaia Gerber, and Kylie Jenner. This association with established fashion personalities suggests a strategic approach to building their brand's visibility and influence in the competitive market.