Home / Arts and Entertainment / Dhurandhar Shatters TV Premiere Records!
Dhurandhar Shatters TV Premiere Records!
16 Jun
Summary
- Dhurandhar premiere reached over 53 million viewers.
- Achieved highest reach for a world TV premiere in five years.
- Viewership in four hours was 1.4 times theatrical footfall.
Jio Studios and B62 Studios' film Dhurandhar achieved a monumental success during its world television premiere. The movie was broadcast on the JioStar network, encompassing Star Gold, Star Gold 2, and Colors Cineplex, drawing an impressive viewership of over 53 million people.
This premiere has set a new benchmark, recording the highest reach for any world television premiere in the past five years. Notably, the film's audience within the first four hours of broadcast surpassed its total theatrical footfall from a three-month cinema run by 1.4 times.
Alok Jain of JioStar expressed pride in this milestone, emphasizing the enduring appeal of strong narratives. He highlighted that reaching over 53 million viewers showcases the network's significant scale and influence. Jain also noted the evolving ways audiences engage with content, consuming stories across various platforms.
Dhurandhar, a Jio Studios presentation and B62 Studios production, boasts a stellar cast including Ranveer Singh, Akshaye Khanna, Sanjay Dutt, Arjun Rampal, R. Madhavan, and Sara Arjun. The film was written, directed, and co-produced by Aditya Dhar.
