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Dhurandhar Shatters Pre-Eid Release Myth
27 Mar
Summary
- Dhurandhar The Revenge earned ₹221 crore before Eid.
- Industry experts confirm the myth of avoiding Ramzan releases is broken.
- The film's success proves compelling content draws audiences anytime.
Dhurandhar The Revenge has significantly impacted release strategies by achieving ₹221 crore in earnings before Eid. This success challenges the industry's long-standing belief that films performing poorly during the Ramzan period should be avoided. Previously, films like Ek Tha Tiger, Bhaag Milkha Bhaag, and KGF - Chapter 2 also demonstrated strong box office performance despite being released before Eid.
The film's performance has led industry professionals to re-evaluate release timing. Producers acknowledge that exciting content released during traditionally "dry" periods could achieve substantial business. Experts like Taran Adarsh and Raj Bansal have affirmed that the myth of films not working in Ramzan has been broken, emphasizing that audience turnout depends on the film's quality.
Further analysis suggests that in the era of multiplexes, release dates are less critical than the film's narrative strength. While some noted a potential impact in Tier-2 and Tier-3 cities, the overarching consensus is that compelling storytelling and conviction in content will always find an audience, irrespective of the release window.
