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Devil Wears Prada 2 Box Office Roars
29 Apr
Summary
- The sequel is projected for a $73M-$80M domestic opening.
- Advance ticket sales surpass recent blockbusters.
- The film boasts a star-studded cast and major brand partnerships.
"The Devil Wears Prada 2" is poised for a massive opening weekend, with projections now reaching between $73 million and $80 million domestically. This anticipated debut is bolstered by advance ticket sales that have outperformed recent blockbusters like "Project Hail Mary" and "Dune: Part Two," signaling strong audience demand.
The sequel reunites original director David Frankel with stars Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, nearly two decades after the first film's success. The movie is expected to strongly resonate with female audiences, boosted by strategic promotional partnerships with brands such as L'Oreal, Dior, Mercedes Benz, and Diet Coke, targeting the 18-34 demographic.
