Delhi Embraces Korean Influence: Skincare, Culture, and Business Festival Captivate Locals

As of November 11th, 2025, Delhi's fascination with Korean culture shows no signs of slowing down. The Korean wave has swept through the city, captivating locals not just with K-pop, but also with the allure of Korean skincare.

Stores like Seoul Beauty, Kankoku, and Jenna's Korean Beauty have been stocking up on a wide range of Korean-made serums, toners, and sheet masks, catering to the growing demand for the coveted "glass skin" glow. Even major beauty retailer Nykaa has dedicated K-beauty counters to meet the rising interest.

But the Korean influence in Delhi extends beyond just skincare. From November 14th to 16th, the city will host India's largest Korean culture and business festival, transforming the venue into eight iconic Korean streets. This vibrant three-day celebration is expected to draw over 100,000 visitors, immersing them in the authentic spirit of Seoul through a showcase of food, fashion, music, and more.

As Delhi continues to embrace the Korean wave, the city's love affair with all things Korean shows no signs of slowing down.