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Delayed TV Viewing Thrives Beyond DVRs
22 Nov
Summary
- DVRs are fading, but delayed TV viewing remains strong.
- Streaming platforms significantly boost show viewership.
- Top shows gain millions of viewers post-initial airing.
The era of significant DVR viewership has passed, with services like TiVo phasing out. However, this does not mean audiences have stopped watching shows after their initial broadcast. Instead, viewing habits have transitioned heavily towards streaming platforms.
Recent data reveals that delayed viewing continues to be a vital part of television consumption. Top entertainment series on broadcast networks collectively gain approximately 3.85 million viewers weekly through streaming and DVR playback. Streaming is estimated to account for about half of this substantial increase.
Several shows are experiencing dramatic viewership growth, with some more than doubling their initial audience within seven days. This trend highlights a 'rich-get-richer' scenario, where popular shows that start strong see the most significant gains in delayed viewing.
