Debut Producer Anshul Garg Delivers Blockbuster with 'Ek Deewane Ki Deewaniyat'

In a remarkable debut, producer Anshul Garg has delivered a blockbuster with his film 'Ek Deewane Ki Deewaniyat'. The romantic drama, which marked Garg's first foray into filmmaking, has crossed the ₹100-crore mark at the box office and is being widely praised as one of the biggest surprises of 2025.

Garg's innovative approach to the project has drawn comparisons to Hollywood producer Basil Iwanyk, the mastermind behind the 'John Wick' franchise. Just as Iwanyk turned a small-scale, independent action film into a billion-dollar global series, Garg has managed to create something extraordinary with his very first movie.

The film's success is attributed to Garg's unconventional marketing strategies and his deep understanding of audience preferences. The four pre-release tracks became massive hits, with the title song crossing 60 million views even before the film's release. This music-driven marketing approach kept the film trending across social media, building anticipation among viewers.

Furthermore, lead actor Harshvardhan Rane embarked on a post-release road trip, traveling through Gujarat, Rajasthan, and Delhi to directly engage with fans. This unique initiative added to the film's frenzy and cemented its status as one of the most talked-about hits of the season.

Garg's debut as a producer is a testament to his belief in his story and his audience. By trusting his instincts and connecting with viewers on a deeper level, he has redefined what it means to be a modern-day producer in the Indian film industry.