Home / Arts and Entertainment / Deadmau5 Signs with IMG to Expand Entertainment Empire
Deadmau5 Signs with IMG to Expand Entertainment Empire
10 Sep
Summary
- Deadmau5 signed with Independent Artist Group for expanded representation.
- The deal aims to grow his IP across music, film, TV, and gaming.
- He previously worked with CAA and UTA for representation.
Electronic music artist Deadmau5 has officially signed with Independent Artist Group (IAG) for comprehensive representation. This partnership is poised to significantly expand his business endeavors into film, television, digital content, gaming, and technology sectors.
IAG will leverage Deadmau5's existing intellectual property, including his digital series 'Coffee Run,' his video game company Oberhasli Games, and his live-performance software platform Auto/Pilot. The agency aims to cultivate new opportunities and amplify his growing portfolio across various entertainment mediums.
Previously represented by CAA and UTA, Deadmau5 expressed his attraction to IAG's expertise in creating crossover content and ownership opportunities for musical artists. He cited their understanding of his evolving business goals across music, technology, and new ventures.
IAG's leadership highlighted Deadmau5's status as a unique creative force at the intersection of music, technology, and content. They expressed enthusiasm for helping him expand his ideas and intellectual property globally, while continuing to grow his established music career.
