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Damson Idris Drives into F1 as Global Ambassador
25 Feb
Summary
- Actor Damson Idris named F1's global brand ambassador.
- Idris will connect F1 with culture and entertainment.
- F1 movie sequel is hinted at by execs; release date TBD.
Actor Damson Idris has been appointed as Formula 1's new global brand ambassador, extending his existing relationship with the sport. In this role, Idris will act as a bridge between Formula 1 and the broader cultural and entertainment sectors. He is set to attend several Grand Prix events and will support F1 through various content and promotional initiatives.
Idris expressed his long-standing admiration for Formula 1, citing its intersection of culture, performance, and precision. He highlighted his deepened respect for the sport's innovation and the intense dedication of its drivers after his involvement in the recent F1 film. F1 CEO Stefano Domenicali welcomed Idris, emphasizing his passion for the sport and shared vision for its growth.
The ambassadorship arrives as F1 and Apple TV+ enjoy significant success. The recent F1 movie achieved record-breaking box office numbers, becoming the highest-grossing sports film. Discussions about a potential sequel are underway, with executives hinting at future announcements, though any new film would not be expected before 2027.
Apple TV+ is also set to become the exclusive U.S. broadcast home for F1 races. This strategic partnership aims to leverage Idris's influence to reach a wider audience and further expand the sport's global appeal.
