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Corrie Star's Clothing Brand Hits Multi-Million Pound Success
9 Apr
Summary
- Actress Arianna Ajtar transformed her acting career into a successful fashion brand.
- Her brand, Mars The Label, is now valued at multi-millions.
- Khloe Kardashian recently wore the brand, boosting its popularity.
Arianna Ajtar, formerly known for her role as Olivia Radfield on Coronation Street, has successfully transitioned to the fashion industry. She founded her clothing brand, Mars The Label, in 2016 from her father's living room in Bolton. Ajtar raised £3,000 to launch the business while studying acting by working two jobs.
The brand has since become a multi-million pound success. Its visibility increased significantly when Khloe Kardashian wore a £66 Mars The Label co-ord outfit while celebrating Easter. Ajtar stated that the fashion industry has become more thoughtful, with Mars The Label offering inclusive sizing from four to 20.
Mars The Label has a strong connection to its roots, remaining based in Bolton. However, Ajtar is looking to expand internationally by opening a warehouse in the US later this year. The brand has also been worn by other celebrities like Megan Thee Stallion and has showcased at Miami Swim Week.
