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Content Leaders Eye 'New Content Economy' Opportunities
2 Dec
Summary
- Screen time has plateaued, with younger viewers favoring factual content on platforms like TikTok.
- Collaboration and scale are crucial for producers navigating the evolving content landscape.
- Finding breakout original content at any price point is a top priority for networks.
Industry leaders gathered to dissect the current content landscape, emphasizing new opportunities and challenges. They observed that while overall screen time has stabilized, younger demographics are showing significant engagement with factual content across social media platforms. This shift underscores the evolving consumption habits and the need for creators to adapt their strategies.
The discussion highlighted the increasing complexity of the content market, where established rules are being redefined. For smaller producers, forging collaborative deals with larger entities is presented as a viable path to navigate the dominance of major buyers like Netflix, Amazon, and Disney. This emphasis on partnership suggests a move towards shared successes and a collective approach to production.
