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Concrete Doc Hits $1M Box Office in Record Time
4 Oct
Summary
- The documentary grossed over $1.2 million in just 16 days.
- It was acquired by Magnolia out of the Sundance Film Festival.
- The film explores urbanism, architecture, and concrete in an absurdist style.
"The History of Concrete" has achieved a remarkable box office success, crossing the $1 million threshold in only 16 days since its release on Saturday. The film, acquired by Magnolia following its debut at the Sundance Film Festival, is an exploration of urbanism and architecture.
Creator John Wilson, known for his cult HBO series, presents an absurdist chronicle of concrete's history, aiming for a Hallmark movie style. The documentary has resonated strongly with audiences, grossing over $1.2 million and setting records at venues like the IFC Center.
Notable theatrical runs include significant earnings in Chicago, Brooklyn, and San Francisco. Wilson's own theater in Ridgewood, Queens, has sold out every screening. The film's success is attributed partly to its appeal to younger moviegoers, a demographic contributing to the current cinema comeback.
While "The History of Concrete" has excelled in its platform distribution, other documentaries like "Melania" and "EPiC: Elvis Presley in Concert" achieved higher grosses with wider releases. However, these films also had significantly larger distribution and marketing budgets.
