Home / Arts and Entertainment / Concord Strikes Major Hip-Hop Deal
Concord Strikes Major Hip-Hop Deal
14 Apr
Summary
- Concord partnered with Victor Victor Worldwide for hip-hop.
- The deal involves VVW's catalog, including Pop Smoke.
- Concord aims to develop new talent and preserve catalogs.
Concord has initiated a significant multi-year venture with Victor Victor Worldwide (VVW), an entertainment company founded by Steven Victor. This strategic alliance aims to strengthen Concord's position within the hip-hop music landscape by integrating VVW's extensive catalog, which has notably influenced a generation.
VVW boasts a roster of successful artists including the late Pop Smoke, Ski Mask the Slump God, Pharrell Williams, and NIGO. Through its previous collaboration with Universal Music Group's The Center, Victor worked directly with chairman and CEO Lucian Grainge. This new partnership with Concord is set to propel VVW's artists via Concord's global network.
As one of the largest independent music companies, Concord is recognized for its ownership of older music catalogs and its growing frontline business of developing new artists. The company intends to utilize this deal to foster new talent and build enduring careers, while also preserving and expanding the legacy of VVW's culturally significant recordings.
