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Comic-Con Takes Over San Diego: Downtown Explodes with Fandom
23 Jul
Summary
- Major entertainment brands transform downtown San Diego with immersive fan experiences.
- Hall H features panels and previews for Percy Jackson, Marvel's Wolverine, and Avatar.
- Nickelodeon and Adult Swim host interactive activations, bringing slime and carnival rides.
San Diego Comic-Con 2026 is expanding its footprint, with downtown transforming into a citywide celebration of fandom. Major entertainment brands are taking over the city with immersive activations, panels, and exclusive parties, making offsite events key attractions.
Hall H will host major reveals, including exclusive first looks at Percy Jackson Season 3 and new footage from Marvel's Wolverine. Paramount will preview the upcoming Avatar Aang animated film, while HBO Max premieres the Big Bang Theory spinoff, Stuart Fails to Save the Universe.
Nickelodeon's Fun-Ergy Factory offers interactive SpongeBob SquarePants and Avatar: The Last Airbender experiences, while Adult Swim on the Green features a Rick and Morty-themed carnival ride. Several parties are planned, including Fandom's annual celebration on July 23 and the IGN Party on July 24.
Disney Entertainment Television presents franchise activations for Futurama, King of the Hill, and American Horror Story. Sony Pictures and Discord offer a Resident Evil Fan Experience. HBO Max also features Green Lantern and Stuart Fails to Save the Universe interactive challenges. Hasbro celebrates Transformers: The Movie's 40th anniversary with a concert, and Attack of the Killer Tomatoes hosts an after-party.
Fans can also enjoy the immersive Candy Land Café, a pop-up inspired by the classic board game. These offsite events highlight Comic-Con 2026's evolution into a comprehensive, citywide fan festival from July 23 to July 26.
