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Coachella Goes Vertical: Mobile Fans Get Front Row
14 Apr
Summary
- Coachella now offers seven stages exclusively on YouTube in 4K.
- A dedicated vertical video feed aims to capture the mobile audience.
- This year's vertical stream received thousands of likes and positive engagement.
Coachella is embracing the vertical video trend by offering an enhanced livestream experience on YouTube, targeting mobile users.
Seven stages are now available in 4K, with a special focus on a vertical video feed designed to mimic the immersive experience of being at the festival. This dedicated feed, including content shot entirely on Google Pixel devices, aims to capitalize on the widespread popularity of vertical video formats.
The revamped vertical stream has proven to be a hit among viewers. By the end of each day, thousands of likes were recorded for the vertical feed, with engagement levels on platforms like YouTube surpassing those of the traditional horizontal streams for certain stages.
This digital offering allows fans to enjoy the festival's performances while also benefiting from the comforts of home, such as using real toilets and sleeping in a bed. The interactive live chat further enhances the communal viewing experience.
