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Beyond the Screen: Art Exhibition Unveils Film Memory
22 Dec
Summary
- Exhibition explores cinephilia through diverse art forms.
- Old film posters are showcased as 'yesterday's memes'.
- AI transforms classic movie scenes into fluid digital art.

The 'Duniya Parchhaiyon Ki' exhibition at Arthshila in Okhla offers a deep dive into cinephilia, celebrating the enduring power of cinematic memory. Spread across three floors, the show features a rich tapestry of art, including posters, murals, AI-generated animations, and sound works, all designed to explore how films continue to live on.
This exhibition uniquely positions old film posters as "yesterday's memes," revealing their historical significance and cultural impact. It highlights how these visual fragments, along with song booklets, allowed audiences to connect with and internalize cinema, extending its life beyond theatrical releases. The use of AI to create fluid, animated posters of iconic movie scenes further bridges the gap between past and present.
Beyond visual art, the exhibition touches upon the linguistic and cultural history of cinema, incorporating elements like Urdu magazines and handloom weaves made from recycled film posters, reflecting Okhla's own industrial heritage. It underscores that even as films physically degrade or become lost, their essence persists through these diverse artistic and cultural artifacts, demonstrating cinema's underground and persistent life.


