Tollywood Crisis: Chiranjeevi Mediates Theatre Talks

Tollywood exhibitors engaged in critical discussions with actor Chiranjeevi to resolve the ongoing dispute over the percentage-sharing model affecting single-screen theatres in Telangana. These talks represent a significant step in industry-wide efforts to address the crisis.

Key agreements include the formation of a committee tasked with delivering a definitive resolution by June 30. The existing rental system will remain in effect until this final decision is implemented. For large-scale film releases that incorporate a ticket price hike, exhibitors have agreed to allocate 7.5% of the increased revenue.

A temporary compromise has already facilitated the release of the film 'Peddi'. The Telangana State Film Chamber of Commerce has confirmed theatre owners' cooperation for its smooth rollout. Chiranjeevi assured regular oversight of the sub-committee's discussions and outcomes, ensuring the new percentage-sharing system, finalized by June 30, commences from July 3.