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Child Influencer Banned from TikTok, Creates New Account
27 Feb
Summary
- A 12-year-old influencer, known as Lacey M, was banned from TikTok.
- Her new account, managed by her mother, is under close scrutiny by TikTok.
- The controversy involves ethical questions about monetizing child influencers.
A 12-year-old beauty influencer, known as Lacey M, has been banned from TikTok after gaining 1.7 million followers since 2024. Her 12th birthday celebration, a lavish red-carpet event, drew criticism for being a corporate branding exercise.
Shortly after her ban, a new account, @Laceym.xandmum, emerged, managed by her mother and auntie. TikTok insiders expressed dissatisfaction, warning the family against violating platform rules amid child safety concerns.
The situation reignites debates about child exploitation in the digital age, particularly with Lacey M's brand endorsements, including custom makeup bundles from P. Louise cosmetics.
Critics argue that children her age cannot fully comprehend brand exploitation or legal contracts, and the responsibility lies with the adults managing their online presence.
While Lacey's new account has gained followers, TikTok is closely monitoring it and ready to shut it down if rules are further broken. This controversy underscores the global anxiety surrounding 'sharenting' and the monetization of children online.
